What is Remarketing?
Remarketing is a form of Google advertising that allows you to show ads to people who have already been to your website. The ads can be specifically targeted based on which pages your visitors have viewed. For example, if someone leaves halfway through completing an order, you could target them with ads reminding them that you still have their items saved in their shopping cart.
How Does Remarketing Work?
First we will add the remarketing tag (a small piece of code) to your website. Google will then track visitors to your website using cookies. Ads are then shows to visitors based on the rules that we set in adwords. For example, we might show one ad to visitors of the “Women’s wear” section of your website, and a different ad to visitors of the “Men’s wear” section.
Where do Remarketing Ads Appear?
Remarketing ads can be viewed on the Google Display Network (ie relevant webpages across the web) or in the Google search engine when users type a search query. Where your ads appear is entirely up to you.
What Is the Cost of Remarketing?
Costs for remarketing will vary depending on the competitiveness of your industry and the webpages or keywords you choose to advertise on. However, remarketing tends to be highly cost effective because ad viewers are already interested in your company, products, or services.