There are several ways to use remarketing to target people who have already visited your website. Here are a few remarketing strategies:
Shopping Cart Abandoners
This is the classic example for remarketing. If an online shopper places their items in their shopping cart but abandons it just before check out, they are a good target audience for remarketing. We could then run ads to these shoppers to remind them that you’ve saved their items, or to offer them free shipping to entice them to complete their order.
Encourage Repeat Buyers
We can use remarketing to target visitors who have made purchases from your website in the past but haven’t bought anything in a few months. Ads like these typically have a very high return on investment since it is much easier to sell to current customers than to new customers. This is also a great technique if what you sell is used up over time, such as food or office supplies. This remarketing strategy can be used as a supplement to an email reminder, or on its own if you don’t have permission to email the customer about promotions.
People Visiting Key “Buyer’s Pages”
We might find through an analytics analysis that people who view key pages on your website typically place an order. Therefore, we could run ads to the visitors who browse those key pages but don’t place an order. We might find that these visitors just need a little nudge or extra information before they buy.
Target Visitors by Product Interest
Suppose you sell three types of logistics software on your website; warehouse management software, transportation management software, and accounting software. We remarketing, we can target visitors with ads specific to the type of software they were viewing, rather than with one generic ad.
Perhaps you have a number of users who marked various pairs of ladies’ shoes on their wish list. You could target them with ads that say, “Not buying right now? Get it for your birthday.” You could then ask users to submit their birthday along with their significant other’s email address. An email with their wish list would then be sent to their partner a few weeks before their birthday.
Target by Other Websites Viewed
Perhaps you are an artist selling your work on your website. Mostly you want to sell your original pieces, which sell for several hundred dollars, but you also offer small prints for shoppers who can’t afford your originals. If you find that certain visitors who have been to your website also browse sites for luxury goods, this is a good indication that they would be interested in your original pieces rather than just your prints. You could then run remarketing ads promoting your original pieces to these visitors.