What is Paid Search Advertising?
Paid search advertising is any form of paid promotion that appears in a search engine such as Google or Bing. Also known as PPC (pay per click), CPC (cost per click), or Google Adwords, paid search offers many advantages over traditional media.
How Does Paid Search Work?
Paid search works by allowing you to advertise in a search engine when someone searches for a keyword relevant to your business. For example, if you’re a freight broker, you might select keywords such as “find a freight broker” or “best freight brokers”. When someone searches for these terms, your ad appears.
What are the Benefits of Paid Search?
Paid search has many advantages over traditional media. (Click each point for more information.)
Get found when people are looking for you
It’s not called ‘Pay Per Click’ for nothing
Maintain complete control over your budget
Hyper-target your ads to reach your target market
Track, Test, and Tweak
Discoverance Marketing is Google AdWords and Bing ad certified. This training directly from Google and Bing ensures that your ad campaigns are managed to drive traffic from interested prospects, while lowering your costs.